This quarter the most demanding courses were Packaging 1 and Publications & Editorial Design. For Packaging, we had to repackage 3 sets of products: a trio, a duo, and a single. Each one had to feature a certain design language, which we could assign as we chose: graphic, color, and type.
For all of my packaging sets I wanted to go with sustainability, so they're all about reducing impact on the environment.
For my trio, I used graphic design language for repacking individual Clif Bars, where the wraps can turn into a postcard that you might send to your friends, to tell them about your adventures:
|The artboard shows how the wrap can turn into a postcard, and the inner wrap (to protect the postcard) can be easily dissolved in water.|
|The wraps represent activities associated with certain parks: rock-climbing in Joshua Tree NP, canoeing in the Grand Canyon, and hiking the Appalachian Trail.|
For my duo, I used color design language to design new bottles for Nature's Gate body lotions that you can re-fill by buying refill packs:
|For my labels, I used a technique I learned from Hannah Guthrie, where you photograph flowers and food die that swirl in water-filled bathtub. Theo helped with painting Kambucha bottles and making their caps smooth and integrated with pumps.|
For my single, the remaining design language was type, and I decided that King Arthur Flour want to reveal a secret that would convince their customers that they do not need to buy more self-rising flour:
|For our book cover designs we had to use Swiss (or International) design, which means lots of grids and geometric shapes, and a very clean and simple typeface.|
For my magazine, I decided to feature a dream of mine: making Sandy Springs, GA, where I live, into a pedestrian-friendly town. The city decides (in my dreams) to turn strip-mall parking lots into parks.
|Here I pretend the contributors are the people in the picture, and you can identify them by what they're wearing, which is mentioned in parentheses in their short bios|
Besides these very demanding classes, we also had Logos, Metaphors & Symbols. Here are the 8 logos I designed:
|For Running of the Bulls|
|Cattle Baron's Ball (an American Cancer Society charity event held in Texas)|
|Thistle Farm (a research farm for genetic engineering in animals)|
|Hartsfield-Jackson International Airport|
|Lucullian Ristorante, a slow-food restaurant in Northern Italy|
We also had to design a poster based on Marshal McLuhan's book The Medium Is the Massage:
Well, now I am on a two-week break, and I am so ready to relax. But before I go, I must share this video I helped make as part of our 48-Hour Repack team, headed by Caroline Skarupa, with 3 additional students: